EVALUATION: QUESTION FOUR

EVALUATION: QUESTION THREE

EVALUATION:QUESTION TWO

EVALUATION: QUESTION ONE

Evaluation question 4 - Georgia Coles

Evaluation question 3 - Georgia Coles

Evaluation question 2 - Georgia Coles

Evaluation question 1 (Radio advert) - Georgia Coles

Evaluation question 1 (TV guide article) - Georgia Coles

Evaluation question 1 (Documentary) - Georgia Coles

EVALUATION-QUESTION 4

EVALUATION-QUESTION 3

3. What have you learnt from your audience feedback? | Create infographics

Documentary Feedback: 

1) The first question I asked was simply the gender of my audience. Although we didn't stereotype or even distinguish between the two genders in our products, I felt it was important to consider the differences in response from each gender.

2) 9/10 people said they would want to watch the rest of the documentary from our 5 minute opening. This was reassuring and meant that our 5 minutes must have gained interest. However, I was keen to find out why one person said they would not want to continue watching. Their response was that they simply weren't interested in the topic. This person was our oldest participant at 23 suggesting that maybe our target audience should have been more 'younger students' (16-19) than just generally 'students'. 

3) The results of this question were fairly evenly spread. Our aim was to ensure that we portrayed both sides of the argument equally. However, from these results, it seems as though this was not evident in the documentary as 60% of people felt as though we took a side. It is interesting, though, that there is not one clear response here so this suggests that it is about the was audiences interpret the documentary, rather than the way it was created. 

4) Overall, the ratings for our documentary were mainly 'excellent'. The one person that said it was 'average' was the same 23 year old that wasn't interested in the topic, therefore this is the kind of result I would expect.

Ancillary Tasks Feedback: 

1) 8/10 people were encouraged to watch our documentary having heard the radio trailer. However, 2 were not. If we were to do this again, I think it would be better to have given the questionnaire about each product to the audience straight away having watched/listened/read each task. We gave the audience no choice as to whether they would watch our documentary after listening to our radio trailer and so, people may have not wanted to participate as they knew they were going to watch/listen to/read all 3 anyway. 

2) Most of our audience felt that the most effective part of the documentary was the vox pops. When asked to explain this, the responses ranged from 'good to hear different opinions', 'gave information about what documentary was about' and 'made it seem more relatable'. 

3) In terms of the magazine article, 70% of the audience would have been encouraged to watch the documentary having read the TV guide article, 3 would not. The 3 who were not were all 3 males and said: 'the article was boring', 'the picture's weren't interesting' and 'it gave too much away'. 

4) Lastly, all members of our audience agreed in that they could see a clear link between the 3 products and could tell they were for the same product. They could tell this by the reinforcement of the title and topic, images used and the background music on the trailer and documentary.

EVALUATION-QUESTION 2

EVALUATION-QUESTION 1

Evaluation - Focus group - Audience Research

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